Say what you will about TikTok, but we do have to give the creators on the ever-controversial app credit for constantly opening our eyes to new, innovative ways to level up our beauty routines. Gone are the days of a one-size-fits-all approach to beauty; nowadays, there are endless aesthetics to choose from, making it easier than ever for people to find their makeup product soulmate.
Lately, we’ve been seeing a decrease in popularity for the clean girl, minimalist makeup aesthetic, as more and more beauty lovers are experimenting with bold, eye-catching looks as we enter 2025. One of the most viral of the bold glamour looks across social media lately is that of what users have coined “unrecognizable makeup.” Taking inspiration (whether intentionally or not) from Billie Eilish’s internet-breaking tour makeup routine, unrecognizable makeup transforms the creator into their best, siren self, focusing on tight-lined eyes, a full face complexion and a bold lip, much like Eilish’s iconic, sultry strategy. If you want to transform yourself this year, the unrecognizable makeup trend is the perfect way in. Ahead, we’ve rounded up some of the best products to help you achieve the new-you style.