Plastic Surgery at the Gym?
By Marissa Hicken |
If you belong to a big-name gym such as LA Fitness, Gold’s Gym or Bally Total Fitness or even your local JCC or YMCA, you may be able to learn about important plastic surgery information [straight from the American Society of Plastic Surgeons (ASPS)] while you work out. That’s because the ASPS has joined forces with Zoom Media & Marketing, a digital media company, to produce ASPS-branded videos to be played on its health club television network aired in almost 3,000 health clubs across North America.
Targeting the image-conscious gym member is a wise choice. According to the ASPS, research shows that gym-goers are thinking about their physical features 45 percent of the time spent working out.
"There's no better time for us to reach and build relationships with this highly desired audience than when they're working out and thinking about their health and personal appearances," says ASPS president Gregory Evans, MD. "We're glad to add Zoom to our elite group of endorsed businesses that help our ASPS members provide excellent plastic surgery procedures for consumers."
The programming, which already consists of relevant entertaining, advertisements and fitness programming, will now include plastic surgery content as well as contact information for participating plastic surgeons. “This partnership offers ASPS members a unique opportunity to advertise directly to the hard-to-reach health club member audience by sponsoring ASPS educational content," says Eric Emerson, director of marketing at Zoom Media Connect.
We wouldn’t mind learning about cosmetic procedures while working out, would you?