Yoga, fitness and wellness guru Hilaria Baldwin—yes, she’s also the wife of Alec—has a just-announced gig to add to the resume: global ambassador for Estée Lauder’s Double Wear Foundation #DoubleWearOrNothing campaign.
As the 34-year-old mother of three (she’s currently expecting number four) told us, the partnership was an “easy” one. “I’ve loved the brand since I was a little girl and I actually use it. If I’m going to partner with someone, it has to be authentic.”
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The self-proclaimed “big fan” says she specifically likes the Double Wear Nude Cushion Stick Radiant Makeup (2N1 Desert Beige is her shade) because it fakes a rested look. “I’m a tired mom. I’m getting older. I’m having more children! Sleep isn’t an option. This hides the dark circles.”
“We try to minimize going out at night because we’re obsessed with our kids—I don’t want to be the mom who is always leaving,” she says. “If we do go out, it’s after we put them to bed. I basically run into the bedroom, throw on some heels, spray some fragrance and blend this on. It’s so easy to use.”
When it’s not working the night shift, Baldwin says the Cushion Stick also provides long-lasting coverage throughout the day. “It’s kind to skin. My skin is really delicate right now with the pregnancy and it never gives me any problems.”
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