We’ve all seen the commercials where men and women bite right into an ice cream cone without any problems or afterthoughts, but only some of us—the lucky ones with super sensitive teeth—are left shuddering by just watching it happen on-screen. And while I speak for myself, if your smile falls under the “hard to treat” or “sensitive” umbrellas (which happen to be a surprising 1 in 8 U.S. adults, according to the Journal of the American Dental Association), it’s probably a fair assumption that your toothpaste isn’t really cutting it when it comes down to seriously minimizing sensitivity, pain or discomfort.
Unhappy with the fact that most toothpastes formulated for sensitive teeth boast an unpleasant taste in order to be somewhat effective, the founders at Hello sought to create a paste that bottled the best of both worlds, and so the new Sensitivity Relief Fluoride Toothpaste ($6) was born. It relieves pain (the maximum amount of FDA-approved potassium nitrate is found in the tube to relieve sensitivity), whitens teeth, prevents cavities and protects enamel all with a deliciously sweet taste that’s rare to find in a toothpaste. Not only does it check all of the boxes when it comes to the basics of oral care, but it also does the job while boasting an ingredient list on the back that features naturally friendly ingredients like coconut oil and aloe vera.
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Acting as a natural antibacterial agent and moisturizer, this paste makes incorporating coconut oil into your beauty regimen so much easier than doing it yourself (something to appreciate if you’ve ever attempted to recreate any coconut oil–based concoctions at home, especially DIY toothpaste) without skimping out on any of its benefits. While the toothpaste itself tastes like a sweet treat—think of a mix between mint and sweet cream with a light hint of coconut—you’ll be surprised to know it’s free of sulfates (they can cause or irritate existing allergies, canker sores or bad breath), dyes, sugar, artificial sweeteners or flavors, preservatives, gluten, and triclosan.
And last but not least, it’s the packaging that really sells a product, right? Well lucky for you, the chic, rose gold packaging that houses this one makes it the first tube of toothpaste we don’t want to immediately stash under the sink the minute we’re done using it—another serious win for this multitasking wonder. Less sensitivity, more natural ingredients and fresh vanity appeal are benefits we can always get behind.
