Back in the 80’s, you’d be hard-pressed to find a more popular item of clothing than the iconic Hard Rock Cafe T (sorry, Hypercolor). In a time before online shopping—or, picture this: home computers being commonplace and the internet, to be more accurate—there was the much sought-out, logo-laden fashion statement—reserved only for those lucky enough to walk through the cafe doors.
My neon purple-turquoise Miami version is long gone, but Hard Rock International just announced a partnership with Red Carpet Manicure to launch a new product line that will be available exclusively at ULTA Beauty stores and online starting this month—and it is sure to strike a chord with nostalgia-lovers and anyone who wishes they hung on to their old T-shirts long enough for them to reach collector status.
“Hard Rock is thrilled to work alongside Red Carpet Manicure and bring this partnership to fruition on a massive scale that will see our products available to ULTA’s customer base,” said Benito Mendez, Vice President of Merchandising, E-commerce and Licensing at Hard Rock International in a statement. “The Hard Rock brand is legendary, cultivating a fan base stretching across the world, and this collaboration brought to us by our agency partner Cronus Global, reasserts our brand’s love for unique, fun forms of self-expression.”
The Red Carpet Manicure & Hard Rock collection will feature six seasonal polish shades, including cremes and shimmers, available in both Fortify & Protect and Color Dip formulas.
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