This Instagram-Famous, Low-Calorie Ice Cream Just Became a Number-One Best-Seller

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This Instagram-Famous, Low-Calorie Ice Cream Just Became a Number-One Best-Seller featured image

If you haven’t heard of Halo Top, stop everything, purchase a pint, grab a spoon and be prepared to not feel so guilty for polishing the whole thing off in one sitting.

The high-protein, low-sugar ice cream delivers a whole lot less calories than your average scoop (as in under 300, total), and now, according to Delish, it’s staked its claim as the number-one, best-selling pint, winning out over household names like Häagen-Dazs and Ben & Jerry’s.

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As Delish reports, “After launching in 2012, Halo Top’s sales jumped 2,500 percent between 2015 and 2016, thanks to word of mouth and social media. The low-cal creamery pulled in $132.4 million last year.”

That’s a whole lot of purchasing power for a category that hasn’t always done the best job in fooling us that the low-cal version is as good as the original—admittedly, not an easy feat—but, as Halo Top says, while it is “low-calorie, high-protein, and low-sugar, we use only the best, all-natural ingredients to craft our ice cream so that it tastes just like regular ice cream.” Two of the superstars: Organic Stevia and Erythritol, another all-natural sweetener found in fruits like pears and grapes that the company says doesn’t affect blood glucose or cause bloating.

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