We had our suspicions that the Scrunchie—the unofficial straw that broke the camel’s back in Carrie and Berger’s relationship on Sex and the City—was on the brink of a really big comeback a few months ago (and in a non-ironic, more modern kind of way). A lot of retailers now carry the ‘80s staple, the number of people sporting them outside the privacy of their own homes seems to be growing and several brands are commanding some big bucks for designer versions.
Now, WWD reports, the throwback hair tie may be getting a makeover of its iconic, not-always-so-positive name: “In a workaround to avoid the accessory’s negative retro connotations, Comfort Objects founder Line Sander Johansen has renamed the scrunchie. She prefers the term ‘hair cloud.’”
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“The Hair Cloud as I named it, instead of the mixed feelings I had about the scrunchie concept, is based on the idea of them looking like silk clouds around the hair, when tied a bit effortless in a bundle,” Sander Johansen told WWD.
So will the new name give way to a boom in the style? Only time will tell, but we’re betting most people will be willing to try any kind of tie that creates an effortless look, minus those dreaded hair indents.