5 Products to Help Keep Your Hair Color Vibrant For Longer

Keep color intact with these expert-approved picks.

By Tatiana Bido, Aesthetic Content Manager · Jul 31, 2020

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This article first appeared in the Summer 2020 issue of New Beauty. Click here to subscribe

The secret to keeping your hair color from fading prematurely? A supercharged toolkit at your fingertips.

1 / 5

Its tropical-peachy scent makes it an instant summer staple, but Fekkai Technician Color Shampoo ($20) also combats the color-depleting effects of solar exposure and environmental aggressors.

2 / 5

Protect strands against further heat exposure with Moroccanoil Smart Styling Infrared Hair Dryer ($180), which uses infrared light to reduce thermal damage and lock in moisture.

3 / 5

Virtue Labs Color Revival Kit ($35) fights fading, boosts color and restores shine with a concentrated dose of Alpha Keratin 60ku.

4 / 5

The UV-blocking beta-carotene in Playa Endless Summer Spray ($24) shields both scalp and strands from the sun’s harmful rays.

5 / 5

Stop sun damage from wreaking havoc on fresh, new hair color with Mott50 Penelope Wide Brim Toyo Fedora with UPF50+ ($89).

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