“It” girl and model Hailey Baldwin is known for belonging to a famous family, being close friends with Justin Bieber and posting some envy-inducing social media shots (Bahamas on a boat with Bella Hadid and Emily Ratajkowski, anyone?). Now, she has something new to add to her repertoire: The raw beauty, limited-edition Hailey Baldwin for ModelCo line.
Joining past ambassadors including Elle Macpherson, Dannii Minogue and Rosie Huntington-Whiteley, Baldwin’s range is all about her “signature go-to beauty products…think filter-esque hues, sleek packaging and premium formulas.” She collaborated with ModelCo CEO and founder Shelley Barrett to design the line from A-to-Z and shared with us some of her must-have picks and how to use them.
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Why the interest in raw beauty?
“I love that natural, raw beauty makeup look. That is why I created products that achieve this. Glow Beauty Balm is amazing for wearing on its own or as a primer and really illuminates your skin. The Filter Contour and Glow is great for adding skin definition and On-the-Glow Highlighter in Spotlight gives that added sheen to your face.”
If you had to pick one product to recommend, what would it be?
“I have always been obsessed with coconut oil, so was super excited to create a product that has it in my collection. Coconut Luxe Body Oil is 100-percent natural and I use it all over my body and hair.”
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What’s the one beauty-related thing people would be surprised to hear about you?
“I’m really focused on the entrepreneurial side of beauty. I was super involved in creating the collection and worked for about a year to perfect all the products, making sure they were suitable for all skin types and tones.”
Is there one beauty trend you wish would go away?
“Personally, I am not a fan of super heavy, thick makeup. I feel that less is more when it comes to beauty.”
What’s your one tip for looking better in social media pics?
“Definitely using a highlighter! I dab On-the-Glow Highlighter in Spotlight on my cheekbones to make my skin look radiant and on my Cupid’s bow to make my lip gloss pop! Also, make sure you take the photo in the best light—I spin around until I find it!”
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