Gum Starts Barking Up The Right Tree

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Gum Starts Barking Up The Right Tree featured image

Have you seen the latest Eclipse commercials that mention how the gum now contains a “natural ingredient” to better fight bad breath? You may be surprised to learn that it’s-strangely enough-tree bark.

Magnolia bark, to be exact. It’s been used in Chinese medicine to treat everything from fever to ulcers, but Wrigley is utilizing it for its unique germ-killing abilities. When they tested it on oral microorganisms, it obliterated 99.9% of them within five minutes; so they put an extract of the bark to the test in gum-chewing clinical trials (yes, they have those). It killed off 61% of volunteers’ bad-breath germs in about a half hour. (Compare that to mints without the extract that killed only 3.6% of those germs.)

Wrigley’s sugar-free gums have already received the thumbs-up from the American Dental Association for their cavity-fighting qualities, so this new extract just adds to the compelling reasons to chew Eclipse.

And don’t worry-the gum doesn’t taste “barky.”

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