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Yes, that leave-the-house no-no is having a mega moment. As Jen Atkin, celebrity hairstylist and creator of OUAI Haircare (she styled Jenna Dewan Tatum’s and Hailey Baldwin’s strands this year, opting for a “wet” finish), says, “I’m loving the wet hair look on the red carpet! It’s a very elegant and effortless style that adds such a nice contrast to a formal gown. It’s also perfect for disguising oily hair and taming frizz!”
Her go-to products to create this kind of look: OUAI Hair Oil ($28), Sally Hershberger’s 24k Golden Touch Dry Oil ($40), Kevin Murphy’s Shimmer Shine Repair Mist and Christophe Robin’s Regenerating Masque with Rare Prickly Pear Seed Oil ($71).