There’s blow-dry straight and then there’s flat-iron straight. Let’s not kid ourselves-the latter usually looks a heck of a lot better, even though it’s more damaging. But a new brand called LiQWd is promising to make it easier to mimic that ironed-out look with just a dryer and a key concoction.
Professional Smoothing Catalyst is your blowout’s new best friend, thanks to what LiQWd calls nano-hydraspheres that form a protective web around each and every strand. This helps to flatten the surface in such a way that it resembles the sleek, frizz-free, light-reflecting look of flat-ironed hair.
As if that isn’t awesome enough, Professional Smoothing Catalyst contains a special technology that helps prevent color fading, so that more-easily-straightened hair of yours looks truly vibrant.
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