Our first thought upon receiving Miss Jessie’s Super Sweetback Treatment was, what’s sweetback?, naturally. And although we managed to trace the reference back to Melvin Van Peebles’ 1971 pre-blaxploitation pic Sweet Sweetback’s Baadasssss Song, we’re still not clear on its exact meaning-and from the hints we’ve picked up, we’re not sure we want to know anymore.
What we do know, however, is that Super Sweetback Treatment, regardless of its vernacular roots, is a boon for the roots on top of your head. Formulated to elongate curly hair, its blend of cell-stimulating shea butter, soy protein, mango seed butter, aloe juice, and gotu kola liposome seeps into strands to ensure strength.
While there’s absolutely nothing wrong with close-to-the-head curls, this mask is ideal for women who want to stretch those spirals to new lengths, conditioning it to the point of bouncy radiance along the way. Used once a week, it promotes growth so you can achieve the most luxurious-looking curls imaginable.
We may never know exact what sweetback is-and perhaps we’re better off that way-but it’s safe to say that Super Sweetback Treatment is definitely baadasssss.
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