“I have never been one for scents in bottles. I have always located my favorite fragrances at the doorways of kitchens, in the heart of a greenhouse, at the bottom of a garden. Scent means to me: Place and state of mind—even state of grace. Certainly state of ease,” says the Oscar-winning actress Tilda Swinton, known for her minimalistic style and arthouse films.
This is why she was a perfect match to design a scent for the audacious and unusual compositions of the Parisian fragrance house Etat Libre d`Orange, whose motto is “Le parfum est mort, vive le parfum!” which translates to “Perfume is dead, long live perfume!”
Etat Libre d`Orange Like This ($99) perfume, that Swinton helped imagine, contains a fresh and spicy mixture of yellow tangerine, ginger, pumpkin, immortelle flower, Moroccan neroli and musks. And…it can be smelled wafting through our bespoke fragrance room here at NewBeauty at Fred Segal in Santa Monica, CA, on a regular basis.
“This isn’t a ‘celebrity’ perfume,” says store manager Elena Severin, who curates the unique, often hard-to-find fragrances that live here. Tastemakers and artists, who just happen to be celebrities, sign on to create perfumes with Etat Libre d`Orange to evoke their inner thoughts, emotions and memories and lend insight into these scents. And what Tilda Swinton has brought to the bottle is a robust and somewhat sticky smell of flowers and zezt, which turns into a truly sensual scent on the skin.
As one of the very few retailers of Etat Libre d`Orange outside of the Paris storefront, NewBeauty at Fred Segal Santa Monica continues to treat fragrance connoisseurs with interesting and luxurious gems they can’t typically find elsewhere.
NewBeauty at Fred Segal: (310) 394-8509
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