Fenty Skin, Rihanna’s newest endeavor in the beauty world, is launching July 31, but there is an early access waitlist which will allow customers to buy products two days early.
While details of the line are still under wraps, specific product names such as “Buff Ryder,” “Instant Reset,” “Fat Water,” “Flash Nap,” and “Hydra Vizor” were released under the trademark.
The original patent for Fenty Skin, released in March 2019, states that the line will include “medicated and non-medicated skincare, soap, body care and personal care products (excluding color cosmetics, perfume and other fragrance-only products), and related accessories such as kits, tools and applicators.”
Update: With Fenty Skin’s broad release approaching, the brand has released images and price points for some of their products—promoting their ‘Fenty Skin Start’rs’ as Rihanna’s way to get “the best skin in three simple steps.”
Step 1: The Total Cleans’r ($25) gets its name for its makeup-removing and deep cleansing properties.
Step 2: Tone and treat with Fat Water ($28), a pore-refining toner-serum hybrid.
Step 3: The Hydra Vizor ($35) is an invisible moisturizer with broad spectrum SPF 30 sunscreen—plus, it has no flashback, making it the perfect protector for underneath makeup.
Fenty Beauty revolutionized the beauty industry with its original foundation, the Pro Filt’r Soft Matte Longwear Foundation, having an immense shade range, inciting other beauty brands to follow suit. With her upcoming clean, vegan, and earth-conscious launch on July 31st, she has re-imaged her makeup empire into an effective and safe skincare line.
The singer also just announced that her skin-care line is male-friendly through a video she posted on her personal Instagram, which featured Lil Nas X and A$AP Rocky strutting their sun-kiseed, smooth skin alongside a handful of women. The video ends with the statement: “The New Culture of Skincare.”
There is another video on @fentyskin Instagram with short clips of Rihanna using some of the products.
Let’s see how quickly Fenty Skin flies off the shelves!
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