The Under-the-Radar Brand You’ll Be Seeing Everywhere Soon

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A beauty editor discovering a new skin care collection she loves is like winning the lottery. (OK, I’ve never won the lottery, and I’m pretty sure instantly filling your pockets with wads of cash is actually better, but you get the point.) Brands often send us a full line of products to try, but there may only one or two standouts in the bunch. However, this brand—a 1-year-old startup called Feel—just flipped the switch. 

From the trendy, eye-catching packaging (it’s also 100-percent recyclable) to the scents and textures it uses in its formulations, Feel is the real deal. Plus, when you try the products, you instantly understand the meaning behind the brand’s name: “You’re exactly as beautiful as you feel; beauty is a feeling.”

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For example, when you open the Harmony Rose Petal Facial Mask ($55), you not only get a whiff of the distinctive flower, but there are also actual rose petals mixed into the gel. The Renewed Pumpkin Walnut Facial Cleanser ($28)—it makes your skin feel baby-soft and screams fall!—uses pumpkin seeds and walnuts as the exfoliating agents, which matches its super yummy, Thanksgiving dessert–like scent. These products not only made my skin look better, but also made me feel something, whether it was a reaction to a scent or formulation. I was still thinking about them after I used them.

Another product I’m pretty much obsessed with is the Balanced Moisture Balancing Cream ($28), which sinks into skin immediately—there’s absolutely no greasiness—and has a subtle but addictive fragrance. It reminds me of a hair perfume I love, and I can’t get enough. As far as body creams go, this is one of the best I’ve tried in a while.

You May Also Like: 10 Body Lotions That Smell So Good Everyone Will Want to Know What They Are

Most of the ingredients are natural (expect to see fruits and herbs such as apple, cucumber, lavender, sage and blueberry, among many others), and the products are cruelty-free, as well as void of parabens, phthalates, sulfates and silicones—many are vegan, too.

The collection also includes a self-tanning mousse, a multipurpose balm, several different masks (each one has a unique formulation), a skin mist and a beach wave texture spray for your hair. You really can’t go wrong with anything in the line.




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