If you’re like most women, your body probably doesn’t resemble the figure you’ve always wanted, making the perfect fashion find seem like an impossible notion. But whether its your hips, your tummy, your arms, your bust or your back that aren’t as toned as you’d like, Obvious Clothing is the fashion-forward, star-worthy, physique-enhancing triple threat that will leave you looking red-carpet-ready in no time.
Designed by Broadway star Chad Kimball and his entrepreneurial brother, Todd, Obvious Clothing made its debut in 2006 and has since gained a tremendous celebrity and international following, and for good reason.
The clothing line consists of super-chic tops, built long in the torso to give the illusion of a lean upper body. Strategic placement of bold prints on either side of the apparel-be it a flower or a more abstract design-further helps slim the figure, giving the illusion of a narrower midsection and more toned tummy.
Says Obvious Clothing insider Amy Romer, “By placing designs more toward one side of the shirt or off-center, it creates an optical illusion of sorts, drawing the eye’s attention away from problem areas and more toward the narrowest parts of the body.”
Designed to look weathered, with a soft, buttery material that effortlessly drapes, hugging your curves without clinging or tugging, the line is a total 10, regardless if you’re a size 2 or 12. In fact, we’ve found the sizes run true to form, making online ordering an absolute “cinch.”
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