Famous Frizz Fixers Go To Work On Fullness

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By now, you’ve seen or heard of those No Frizz products that so many people (including us) rave about. But even though they’re masters of sleek strands, the brand behind these smoothing solutions has more up their sleeve.

Living Proof has started a Full line, and the first product is a Thickening Cream unlike any other. Their own scientists came up with something called poly beta amino ester-1 (say that five times fast), which manages to amp up flat hair’s fullness by creating a “micro-pattern” of thickening points along every individual hair.

Their whole thing is flexible technology, so your hair won’t end up feeling hard-just thick and touchable. And that sexy look lasts.

We eagerly await the day that Living Proof scientists start working on face and body products!

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