We admit it: We log-on to Facebook constantly to keep up with friends, get feedback from readers, or even stalk exes, we are constantly browsing, liking and poking. And thanks to Oscar de la Renta, now we’re shopping on the site too.
This week we’re picking up the Esprit d’Oscar solid perfume ring-it’s the latest addition to Oscar’s jewelry collection. The ring debuted on the runway during New York Fashion Week and is now available exclusively on de la Renta’s Facebook shopping tab and News Feed store. The oh-so-cute (and practical) perfume ring is a translucent flower that holds a solid concentration of the Oscar de la Renta fragrance, Esprit d’Oscar.
And we can expect more Facebook shopping in the near future. “Fashion is one of the most engaging topics on Facebook. Fans of fashion brands like, engage and share much more than fans of other brands.,” said Wade Gerten, CEO and founder of 8thBridge, the company responsible for developing Oscar de la Renta’s Facebook storefront. “We believe products sold exclusively on Facebook will become more commonplace as brands look to provide their fans with a unique offering,” he adds. But be warned, a Facebook “like” may be required for entry to these “Facebook stores,” as is the case to snag this scented ring.
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