Kylie Jenner famously coined 2016 the year of “realizing things,” but here in the beauty world, we think it was more like a year of “watching things.” From blackhead busting to waxing, social media was on fire with videos of the most mundane of tasks being performed on another human being. I can’t stomach any of those famous pimple-popping videos—the blackhead removal one isn’t as bad—but I had to watch it through my fingers. But, I can totally get behind this eyebrow threading viral video, and for some reason it’s insanely satisfying to watch.
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My distaste for threading runs deep, feeling my brow hairs getting ripped out by a thin string of thread is a horrid pain that I can never forget. But watching it in action on someone else gives me almost the exact opposite feeling. It’s satisfying and almost soothing. I don’t know if it’s watching the thread remove the wild and unruly hairs to reveal a much neater and well-groomed brow or if it’s the total transformation from start to finish, but this is one the Internet can’t stop watching.
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