It’s that time of the year again. Every spring, in-cosmetics announces the Innovation Zone Best Ingredient Award contenders for the year. Each one of these beauty ingredients is chosen for their innovative technology, high functionality and efficacy. Basically, they are the powerhouse anti-aging and hair-care advancements you will definitely be hearing about. This year, the future of skin and hair care looks promising. Here are some of the innovations we’re excited about and think will change your beauty routine this year:
First up, in the last couple of years we have heard a lot about the benefits of algae for firming the skin. Now, there is a natural hair-loss active that comes from a sustainable source of micro-algae that could change the way men and women experience aging hair. Another a marine-derived active ingredient for the scalp has also arrived to help those who suffer from dandruff.
For women worried about the damage pollution can cause on the skin, there is a natural antipollution active ingredient, purified from dandelion, which is able to effectively protect the skin from environmental pollutants.
Women that want super straight hair, but not the dangerous chemicals, can look forward to a new natural hair straightener that can be successfully used as an alternative to straighteners with formaldehyde.
If the effects of photo-aging constantly worry you, there have discovered the very first botanical active ingredient designed to fight infrared-induced skin aging and is a breakthrough concept in the aging of the skin.
Finally, a 100 percent plant-based ingredient rich in polyphenols (which prevent redness in the skin) can improve microcirculation and strengthen your capillaries for stronger, more youthful looking skin.
Any of this sound exciting to you?
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