Actress, model and Circa Creative Director Eva Mendes will now lend her gorgeous face to Estee Lauder’s new skincare collection.
As the brand’s representative she will appear in TV, print and digital advertising campaigns for the New Dimension Skincare Collection. As a mother and businesswoman, Mendes understands what it means to reinvent yourself.
“Since my teenage years, I have always admired Estée Lauder, the woman and the brand,” says the actress. “I’m excited to represent New Dimension skincare because I can relate personally to what it stands for – the power we have as women to take control and transform our own beauty.”
In the spirit of empowering women and helping them transform their appearance, the collection will include the New Dimension Shape + Fill Expert Serum and New Dimension Expert Liquid Tape. Both products work to define the look of contours so women can look beautiful form every angle.
The Dimension Skincare collection will hit Estée Lauder beauty counters in July 2015.
