e.l.f. Cosmetics Poreless Putty Primer ($8) has sold out for its fifth time.
Why is there so much hype around this seemingly simple pot of primer? The smallest amount of the raved-about formula instantly blurs and “fills” enlarged pores, making for a smooth, softer canvas to apply makeup on. But, instead of filling pores and drying out the skin like many pore-minimizing formulas do, this one’s infused with hydrating squalene to leave behind a luminous, non-cakey finish.
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But don’t just take our word for it—no one says it better than the thousands of fans online, all clamoring for the brand to restock the primer (one sells every three seconds!).
“My skin has more prominent pores as I age, which is frustrating,” says user Dot1. “This putty fills in the pores and gives my skin a smooth surface to work with.” Another reviewer notes, “[it] made my skin look so smooth and airbrushed!! I’m obsessed.” If you’re not a big makeup person but still want to smooth out the look of pores, multiple fans have noted they also use the primer on no-makeup days for a seamless, softer look. User coco711225 puts it best: “For this price, buy in multiples!”
