East Asians Are Turning A Blind Eye To Get Tan Skin

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Many parts of Asia have a long history of considering fair skin the most desirable kind of complexion. In recent years, however, an increasing number of East Asians are seeking out the sun, ignoring skin-cancer warnings to get a tan.

While the numbers pale in comparison to American and Australian cases, skin cancer diagnoses are rising in countries like South Korea, where people aren’t just hitting the beach to get a darker glow; tanning salons are seeing more business than ever.

Men seem to be pushing the melanoma rate the most because, doctors believe, many women are getting incidental sun protection through their beauty products. But both genders are guilty of assuming they’re invincible because skin cancer is believed to be a predominantly caucasian disease.

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