According to new research from Mintel, the amount of money you make doesn’t necessarily affect your cosmetic purchases. The recent report found that 64 percent of women making between $100,000 and $149,000 a year plan to continue purchasing store brand/private label makeup. Interestingly enough, only 50 percent of women making between $50K-$74K and 48 percent in the $75K-$99K bracket report the same thing.
Kat Fay, senior beauty analyst says these findings do not conclude that women with a higher income don’t also purchase higher end cosmetics from national brands but that they can be more selective for certain occasions and in different categories.
Other interesting figures from the survey include: one-third of all respondents reported that they are buying more store brand cosmetics this year than the same time last year. Not surprisingly, more than half of the women said that they purchased store brand cosmetics because they offered the best bang for the buck. Additionally, 33 percent of women were motivated to try a store brand or private label cosmetic product because of a coupon or promotion.
Do you have any store brand favorites? What products do you always splurge on, no matter what?
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