Dove Gets A Makeover

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Attention women who love Dove. The Unilever braintrust behind Dove’s “Campaign For Real Beauty” are taking the concept of embracing all shapes and sizes to the next level. They’re giving their new Nourishing Hand Wash curve appeal by revamping the product’s appearance with a makeover. The idea is to incorporate the droplet theme as a gentle, natural solution for washing hands by turning the old bottle upside down to resemble a droplet.

Although their “Real Beauty” models might be considered average in their own way, the makers of the new Nourishing Hand Wash products hope to make the product attractive to all women. While the new look is a deviation from the popular Dove bar of soap, it does retain curves of the p moisturizing bar. We all know size counts, but does shape? We’ll soon find out.

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