Do You Suffer From Skin Hunger?

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Do You Suffer From Skin Hunger? featured image

Your personal devices, like cell phones and iPads, get a lot of love. And while that isn’t an inherently bad thing since text and talk keep you in the loop, it’s important not to miss out on real contact with people. After all, your phone doesn’t deserve more physical contact than your loved ones. Does it?

The skin-care brand Nivea doesn’t think so. To kick off their Million Moments of Touch Movement, a year-long program that aims to get couples kissing, hugging and touching more, they commissioned a study to understand how much we touch each other (and what influences touch) compared to how much we touch our personal devices.

They found that equal percentages of women (74.5 percent) and men (74.4 percent) agree that Americans are in a state of “skin hunger” or a desire for more touch and human connection than they receive. When asked what would make them less likely to touch or kiss someone else affectionately, this is what they answered:

-About 80 percent wouldn’t kiss someone with dry or cracked lips
-About 50 percent wouldn’t kiss someone with chapped lips
-About 80 percent agreed they wouldn’t touch someone with scaly skin
-About 50 percent wouldn’t touch someone with flaky skin
-About 30 percent wouldn’t touch someone with dry skin

What’s more interesting is that men were more likely than women to name dry skin as a reason not to touch a person, and they were more likely to name dry or cracked lips as a reason not to kiss someone too. Which makes us think it’s time to whip out the body butter and stop neglecting your lips.

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