Demand For Cosmetic Procedures Stays Strong

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Like almost every industry, the recession has hit cosmetic procedures-but not as hard as you may think. Although surgery has seen a 9% drop, cosmetic procedures overall are actually up 3%, thanks to a 5% rise in minimally-invasive procedures and a 3% increase in reconstructive surgery.

Breast augmentation has seen a dramatic 12% decline from 2007 to 2008, but it’s still the most popular procedure among American women, according to the American Society of Plastic Surgeons. Tummy tucks and liposuction have seen an even greater decline, each dropping almost 20%. Eyelid and nose shaping surgeries held up a little better, decreasing 8% and 2% respectively.

Although some patients are currently reluctant to spend greater amounts of money on the aforementioned full-fledged plastic surgery procedures, they are still interested in improving and maintaining their appearance through less-invasive options like Botox, hyaluronic acid fillers, and chemical peels. These treatments have seen an average increase of 6%.

“Like most sectors, plastic surgery is feeling the effects of the economic downturn,” John Canady, MD, ASPS president, said in a statement. “However, repeat patients and those putting off surgery likely sustained demand for some minimally-invasive procedures. Growth in demand will likely return as the recession eases and baby boomer’s offspring begin to explore surgical options.”

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