In an attempt to modernize their image, Avon has teamed up with fashion designer Cynthia Rowley, who you might remember seeing as a judge on Project Runway and Design Star. Rowley, who is also co-author of the Swell book series, is creating a limited-edition cosmetic line for Avon’s Fall 2007 Color Collection. The “Rowley for Avon” range will feature rich tones with airs of shimmery gold and icy silver.
Rowley, who recalls testing the makeup samples at her mother’s Avon parties as “a way for me to be glamorous,” worked with celebrity makeup artist Jillian Dempsey (now Avon’s global creative color director) to recreate that glamorous feel. This team-up marks the first time Avon has attempted to tap into the fashion market for cosmetic inspiration.
Rowley for Avon products will be available for only two months, starting in September.
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