Known as the not-so-secret weapon used by celebrity makeup artists and everyday consumers alike, stashing at least one product from ColourPop Cosmetics’ line—specifically its shadows and lipsticks—in your makeup kit has become an absolute “must” if you’re a makeup aficionado. And with the surprisingly low price points on every single high-quality product, displaying the entire collection on your vanity actually isn’t out of the question this time around. What’s made the brand a little less attainable to consumers, however, is the fact that it’s only been available online (making swatching, testing and using the product the same day you purchased it out of the question), until now.
ColourPop just announced it will be entering Sephora stores across the U.S. beginning in November of this year, marking the brand’s first-ever retail presence since its launch in 2014. While the final details of the products that will be carried at the retailer are still being ironed out, the brand says consumers can expect the same pricing currently available on ColourPop’s website, the same “ongoing newness and fast-changing product assortment” fans have come to know and love, and “ColourPop innovation,” which is described as “unique-to-Sephora product offerings.”
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“The one thing you can always count on from ColourPop is change. We want to evolve the model of how brands and retailers work together, how the two entities partner to explore initiatives and programs, bring speed and flexibility to the platform and provide the consumer an experience, value and product that is unrivaled,” says Laura Nelson, cofounder and president of Seed Beauty, ColourPop’s parent company. “We are proud to partner with Sephora, who shares our vision for revolution, not evolution. We will deliver original products that have unprecedented, unparalleled and unwavering value to the consumer. We are redefining what luxury means in beauty; it’s no longer defined by price point.”
Scroll through to see some of our favorite products (and looks they can create) from the brand. Let the countdown begin!
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