When hair care genius Jim Markham tells you he can make your blowout better, you believe him.
Markham is the brain behind such names as ColorProof Evolved Color Care, PureOlogy Serious Colour Care, ABBA Pure and Natural, Markham Products, and Sebring International (four of which he founded; five of which he owned). His current company, ColorProof, churns out some very amazingly scented hair helpers—they all have legit aromatherapeutic properties to boot—but to throw them in the pile of simple “smell-good” products doesn’t do them justice.
To back up, when I met Markham, he said he was going to prescribe me something for my hair. I’ve been through this drill before—I know my scalp is sensitive, my hair is frizzy and it can almost always use a burst of very serious hydration via some sort of leave-in treatment. Not that I didn’t 100 percent trust his expert take would be accurate, but I told him that I already knew all my problems—and what I really, really wanted to find was something that would successfully extend the life of my blowout during the dog days of summer.
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Turns out, he had just the thing. His HumidityRx Anti-Frizz Weatherproof Spray does exactly what the name suggests, while also having the big-time bonus of smelling like a deep sort of coconut-woodsy fragrance. It’s intended to be the last step of your style—it comes out sort of like a super fine, nonsticky hairspray except without any discernable hold—and the key ingredient is water-repelling polymers that sort of “coat” the hair and keep everything else out.
While it won’t magically revive your hair to blowout status if you get stuck in a downpour, it definitely does keep all the humidity out and on days where it is drizzling, it’s almost like an invisible hair-saving umbrella. Plus, it imparts the perfect amount of glossy shine, so if you do have some other hair issues (dryness, dullness) that you aren’t totally dealing with at the moment, it will help you out there too.
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