This Cult-Classic Toothpaste Company Now Owns These Two Popular Skin Care Brands

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This Cult-Classic Toothpaste Company Now Owns These Two Popular Skin Care Brands featured image

You probably don’t think of Colgate has having amazing antioxidant, peel, serum and moisturizer offerings. Sure, they have the smile department covered, but skin care?

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As announced this morning, that’s all about to change—as the Colgate-Palmolive Company is planning to purchase skin care brands PCA Skin and EltaMD. The two lines are well-known in the professional skin care space and are popular in-office treatment choices among doctors and aestheticians. 

“PCA Skin and EltaMD form an exciting combination for Colgate’s entry into the professional skin care category,” Ian Cook, Colgate’s chairman, president and CEO said in a statement. “We are delighted that these high-growth, high-margin brands will strengthen our global personal care business. Their complementary product portfolios and sales forces, strong professional support and similar distribution channels will advance Colgate’s presence in the premium global skin care category. Furthermore, these businesses will benefit from Colgate’s decades long legacy of working with professional experts to deliver recommendations that benefit their patients.”

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