Make room in your shopping carts: You’ll soon be able to shop for your favorite Chanel products at an Ulta near you. Chanel fragrance has long been available at the beauty retailer, but Ulta is now gearing up to add the matching skin care and makeup to shelves, too.
As Racked reports, Ulta’s CEO Mary Dillon made the exciting announcement during the brand’s fourth-quarter earnings call. “Following our long-standing partnership with Chanel offering their iconic fragrances in hundreds of our stores, we are honored to introduce Chanel Beauté in a small number of Ulta stores this year,” she said, adding that the lineup will be an edited assortment featuring a Chanel-branded makeup station. Dillon’s hope is that the luxe brand resonates with customers who usually reach for mid- to lower-priced items.
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The first store including Chanel will be opening in Westport, Connecticut in a few weeks. As for which other storefronts the double-Cs will enter, that’s still under wraps (along with which exact products will be sold), but be sure to stay tuned to NewBeauty for updates.
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