This Celeb Weight-Loss Secret Is Turning Out to Be a Hoax

By ·
This Celeb Weight-Loss Secret Is Turning Out to Be a Hoax featured image

In more don’t-believe-everything you hear (especially on the Internet!) news, NBC News has uncovered a pretty big celeb-ad hoax—one that involves diet pills, anti-aging creams and some very convincing star-powered testimonials.

You May Also Like: Gillian Anderson’s Beauty Secrets Revealed!

Teaming up with MousePrint.org, a consumer advocacy group that examines the “fine print” of advertisements, NBC News reports that some not-so-trustworthy marketers are creating fake celeb news sites that also promote fake celeb endorsements.

These bunk sites look like fairly legit entertainment outlets; they are using some very real “As Seen In” logos of well-known media sites, as well as glowing reviews from Joy Behar, Barbara Walters, Whoopi Goldberg, Rosie O’Donnell, and Meredith Vieira, to back up the product. (The View team is backing up a skin-care line called JuvaLux, according to the site.) In a separate weight-loss pill campaign, Melissa McCarthy and John Goodman are referenced.

You May Also Like: The Most Popular Beauty Products at 10 Top Retailers

But one big problem: None of the stars know about the brands.

“This is out-and-out fraud,” said consumer advocate Edgar Dworsky, publisher of MousePrint.org, told NBC News. “They’re using famous celebrities without their permission, publishing fake testimonials and stealing the logos of trusted news organizations to fool people.”

Bottom line: Buyer beware.

Find a Doctor

Find a NewBeauty "Top Beauty Doctor" Near you

Give the Gift of Luxury

NewBeauty uses cookies for various reasons, including to analyze and improve its content and advertising. Please review our Privacy Policy and Terms of Use for more about how we use this data. By continuing to use this site, you agree to these policies.