Celebrity-Approved Hair Color That Shines

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Celebrity colorist Beth Minardi knows hair color and with help from JOICO’s innovative science, Beth Minardi Signature color line is far from ordinary. With a client list including Julianne Moore and Uma Thurman, we believe Minardi when she promises the best coverage, shine and condition that we’ve ever seen.

Setting her professional line of hair color apart from the rest, all Beth Minardi Signature shades contain an exclusive dual conditioning system featuring ceramide 2 and phyto-collagen proteins. These key ingredients work to strengthen the hair’s cuticle during the coloring process while also restoring the hair’s natural moisture balance and repairing damage to its internal structure. In other words, no more dry and damaged hair after color treatments.

And forget harsh chemical stenches too. The Minardi team developed the unique Bi-Functional Fragrance Technology, which eliminates odors from the coloring process and adds a soft, clean cotton blossom scent that lends a therapeutic quality. Oh, and did we mention Beth is the first woman to develop a line of professional hair color? There’s science plus girl power behind this beauty brand.

Straying from the traditional “number and level” system of professional hair care, Beth has named each shade herself with catchy titles such as “Buttercream” and “I’m on Fire,” making it easy for you to request your unique shade, even if you’re working with an unfamiliar colorist or salon. It gets better, whether your shade is a blonde or a red, every handcrafted color controls unwanted brassiness. And with 56 dimensional shades, there’s a color for every style from wild to ultra-natural.

“I have created a completely intermixable system—from deepest to pale; cool, smoky tones and brilliant golds, coppers and reds,” says Minardi. “Results are achieved with control so that the colorist is able to most accurately predict the outcome before the color is applied. This collection is my gift to the consumer desiring the finest professional hair color the industry has to offer.”

But the Minardi experience doesn’t stop at the salon. Minardi Luxury Color Care includes a range of products to professionally care for your color-treated hair at home. These washes and styling products are designed to cater to your unique hair color (bleached and relaxed hair, that includes you) without the help of your trusted colorist.

Struggling to fix color gone bad? Learn how to fix bad hair color straight from Beth. The next step: Click here to find a salon offering Beth Minardi Signature hair color near you.

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