Calorie-Burning Soda?

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Calorie-Burning Soda? featured image

Knowing how much I enjoy iced green tea, my mother introduced me to Nestle and Coca-Cola‘s new joint-venture beverage the other day: Enviga. It’s a carbonated, flavored green-tea drink, and Mom offered me the berry kind. Pretty tasty. I trust my mother’s instinct about most food and drink; at 55 and 65 respectively, Mom and Dad are in shape and look at least 10 years younger than they actually are, without any medical help. So when I read Enviga’s graphically funky can, I didn’t really think all that much about the claim right above the name: The Calorie Burner.

Apparently, Coca-Cola and Nestle claim that drinking three cans of Enviga will burn up to 100 calories a day; a result of simply lifting the can to your face, along with the help of green tea’s supposed ability to boost metabolism.

Interesting. But, according to the San Francisco Chronicle, there’s already a false-advertising lawsuit against the now-linked companies, and an investigation has been started by Connecticut’s attorney general.

Coca-Cola’s reaction? They claim they never said it’s a weight-loss fix. “We’re targeting young adults who are health- and fitness-conscious,” says their chief scientific and regulatory officer. But that “target” isn’t made as obvious on the can as the calorie-burning claim. In small letters on the bottom of the back of the can is a confession of sorts-that the professed results have been seen only in “healthy, normal-weight 18- to 35-year-olds.”

Regardless of Enviga’s questionable marketing tactics and selective calorie-burning ability, rumor has it that Pepsi is already working on their own version.

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