Calling All Blonds: This Treatment Is Magic in a Bottle

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Calling All Blonds: This Treatment Is Magic in a Bottle featured image

During my recent salon visit for a trim, my stylist used a new product on my hair—Oribe Bright Blonde Radiance & Repair Treatment ($58)—that I hadn’t even gotten my hands on yet at the office. She told me there had been a 30-person waiting list for it because it kept selling out so fast, and none of the other local salons could keep it in stock for a while either. But now, you’re in luck. It’s back in stores and online.

So here’s why it’s flying off shelves: Not only is the bottle itself is gorgeous, like all of Oribe’s products, but the formula inside is magical too. It sprays out a lightweight purple liquid—blonds know purple formulas are the holy grail for curbing brassiness—that coats hair with a silky texture and signature Oribe scent that makes your typical shower routine feel more like a high-end salon experience.

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Apply it after you shampoo (I do my whole head from roots to ends and it doesn’t leave my hair the least bit greasy), and leave it on for a good three minutes to really let it soak into your strands. I keep a wide-tooth plastic comb in my shower and run it through a couple times for even more absorption. The bottle isn’t huge and it’s opaque so you can’t see how much you have left (my only gripe!), but you only need to use it once a week in place of your normal conditioner to see results. 

After the first use, my hair felt incredible, like the softest silk (and smelled out of this world). My color also looked a little brighter. After the second use, some of the breakage and frizz around my hairline looked smoother and less noticeable. With the sun’s harsh rays, chlorine and salt water wreaking havoc on my strands this summer, it’s the perfect time to give my hair some much needed TLC, and this product does just that.

The bottom line: If you can get your hands on one of these coveted bottles, don’t hesitate to give it a try—you won’t be disappointed. 

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