For some reason, bronzer has become synonymous with the warmer months of summer. We blame Victoria’s Secret models for this—all those perfectly bronzed beauties bouncing down the runway in bikinis—screams fun in the sun. Cut to: women feverishly applying a faux glow in June, July and August.
However in reality, you really get the most bang for your bronzer buck when it’s applied in the winter, when your skin has lost some color and needs a golden flush and a sculpted look.
A great way to add a glow in the wintertime is to mix an illuminating liquid bronzer, like Chanel Soleil Tan De Chanel Sheer Illuminating Fluid ($48), in with your regular liquid foundation and apply it to your skin. Once your entire complexion has as overall radiance, you can build color with a powder bronzer like Make Up For Ever Mat Bronze ($32). Apply it to the areas of your face where the sun would naturally hit it. Those areas tend to be the highest planes of your face like on top of the cheekbones, the bridge of the nose and the chin.
Also remember, the type of brush you are using can effect how dark the bronzer looks. For the most natural finish, use your blush brush. For darker all-over color, a kabuki brush is best and if you just want a touch of sun, use a fan brush.
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