Brighten Your Smile In Minutes

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In the NewBeauty office, we will try anything that promises a whiter and brighter smile. Unfortunately, many products do not live up to their promises and we often find ourselves utterly disappointed. But our latest trial in the quest to brighten our pearly whites had us pleasantly surprised by its dazzling results. Luster NOW, an innovative new toothpaste, provides visibly whiter, brighter teeth after just one use.

The same way blue-based colors in clothes and makeup can make the teeth appear white, Luster NOW uses an optical illusion that promises to make the teeth white after one brushing. The instant whitening toothpaste is electric blue in color due to its Bluverite technology, which actually tinges the teeth and gums blue immediately after brushing. After a few minutes, the blue disappears and teeth look brighter. In addition to the instant whitening effect, the toothpaste uses Luster’s whitening power to gradually whiten teeth over time. This product is certainly one to smile about.

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