Perhaps one of the most controversial and hotly debated topics in the hair care industry for the last few years-hair-straightening treatments and their safety. And they’re back in the news. Brazilian Blowout, which has been charged with releasing dangerous levels of formaldehyde from its treatment in California, now officially has to claim the risks of the product smack-dab on their packaging.
The manufacturer of the popular professional smoothing treatment gained cult following for its ability to smooth out and tame kinky, curly hair back in 2005. It came under fire for its formulations, which emit formaldehyde gas-a claim they first denied. Now, in a case brought against the manufacturer by the state of California, the brand has agreed to alert potential consumers that the product does indeed emit the possible carcinogen.
Brazilian Blowout has been ordered to put hazard warnings on their packaging, distribute a cancer warning to recent product purchasers, and pay $600,000 in penalties and fees in California, reports the Associated Press. The Food and Drug Administration (FDA) and OSHA (Occupational Safety and Health Administration) are also investigating the claims so there is a possibility of the marketing restrictions reaching a national level.
While the Brazilian Blowout is not the safest option, there are plenty of in-salon treatments that can smooth out hair without harsh chemicals. One treatment from Bumble and bumble, smooths out strands sans formaldehyde. Also, the Perfection SmoothOut treatment, by Pravana, is certified as formaldehyde-free and works to flatten the hair follicle, keeping curly hair straight for eight to 12 weeks. Lastly, for an at-home option, the Kerapure Keratin Blowout Extender, $40 is a semi-permanent spray that seals the hair cuticle to keep it smoother, and frizz-free.
Have you ever had your hair professionally straightened? What did you use and how were the results?
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