By Danielle Fontana

From lashes to liner. 

By Liz Ritter

Customization for the win.

By Carolyn Hsu

How to prevent it from happening to you.

By Brittany Burhop

Get spic and span with these expert tips

By NewBeauty Editors

Made to temporarily thicken, darken and lengthen lashes, mascara can have subtle or dramatic effects, depending on the formula and brush you use. However, the way you go about a...

By Caroline Davis

I'm almost certain I have awoke at least once in a panic from a dream where I am standing in midtown Manhattan without having applied mascara. OK, I feel the need to explain: se...

By Erica Pearlman

I recently opened my eyes to the ModelCo Lash Wand heated eyelash curler, and I can't help but love how this compact, battery-powered wand enables me to curl my way to an eye-c...

By Kristina Frazier-Henry

In my opinion, traditional eyelash curlers are like death traps. I end up applying too much pressure, which results in lash breakage, or I end up poking myself in the eye. Regar...

By NewBeauty Staff

For luscious lashes, Molly Sims uses the Shu Uemura Eyelash Curler. This must-have beauty favorite features an angled curve that suits all eye shapes, for instantly longer lash...