Whether you realize it or not, product packaging plays a huge role in brand recognition and how quickly products fly off shelves, and the iconic, sequin-filled bag Pat McGrath Labs has come to be known for is no different. (Even if you were unsure of the brand behind them, the sparkly products have crossed your social media feeds at least once in the last year.) But this time, the glistening bags aren’t back on your screen because of a product launch—it’s because Victoria’s Secret’s new fragrance packaging looks way too familiar to McGrath’s.
As Nylon reports, Instagram account @diet_prada was the first to note how similar the two are—the only difference being the added ribbon attached to the top of Victoria’s Secret’s version.
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“In 2017, women are not shopping @victoriassecret the way they used to,” the caption reads, adding that the way to win women back is “DEFINITELY not by copying them.”
Neither the lingerie retailer or Mcgrath have officially commented on the matter—Mcgrath did comment “I LOVE UOOOO.” on the Instagram photo, though—the side-by-side photos make it hard to keep quiet. Stay tuned to NewBeauty for any updates.