BECCA Cosmetics Just Joined the Estée Lauder Family in a Multimillion Dollar Deal
By Danielle Fontana , Associate Editor |
Brighten up with these #BECCABFFs! Pair Backlight Targeted Colour Corrector in Violet with our exclusive Blushed with Light Mineral Blush shade Wisteria to neutralize dullness. The Limited Edition #BlushedwithLight Palette is available NOW on beccacosmetics.com. Click the link in our bio for more information.
This morning, The Estée Lauder Companies, Inc. announced its agreement for the acquisition of Becca Cosmetics. Though the terms of the deal have not been officially disclosed, it’s been suggested the beauty brand powerhouse deal was in the realm of $200 million and is expected to close next month.
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Joining brands like Darphin, MAC Cosmetics, Smashbox and Tom Ford, the indie beauty brand, which was founded in 2001 and set to generate around $80 million in revenue this year, plans to continue expanding under the leadership of president and chief executive Bob DeBaker and chief financial officer and chief operating officer James MacPherson. “The Estée Lauder Companies is the ideal home for BECCA,” said DeBaker in the statement. “The Company has the scale and vision to help elevate BECCA to its next phase of growth while encouraging us to continue to build our unique brand equity. We believe that beauty products should reflect a diverse range of skin tones and help all women create a naturally beautiful, yet individual look, and ELC is incredibly supportive of our mission. We’re thrilled to be joining the team.”
Our #BECCAbeauties are at the heart of everything we do. That’s why we’re excited to share the news that we are joining The Estée Lauder Companies’ family of brands. At BECCA, we believe light is the essence of beauty. We are dedicated to each and every one of ours fans and your own individual take on beauty. That's why we are committed to being inclusive, with balanced shade ranges for all skin tones, from the fairest to the deepest. Our new colleagues will give us extra support to share our vision and our products, connecting with even more #BECCAbeauties across the world. As always, our beloved formulas will continue to be what you know and love, and we stand by our promise to be cruelty free and not to test on animals. Our fans mean the world to us. Thank you so much for all of the love, support and guidance you have shared over the years. We are excited to continue the journey with you!
BECCA took to Instagram to inform its #BECCAbeauties of the news, and ensured them that the formulas will continue to be “what you know and love,” promising that all products will continue to be cruelty-free and not tested on animals. With Estée Lauder making strategic moves to assert itself to a younger beauty demographic—it recently launched The Estée Edit, a spin-off of the original luxe beauty line that targets a younger consumer, with cool girl Kendall Jenner as its face—joining forces with BECCA is a surefire step in the right direction for the beauty conglomerate.