This Brand Just Launched at Ulta and It’s Going to Make Doing Your Makeup So Much Easier


If you aren’t familiar with the brand Julep or if you think they’re only about nail color, stop everything and run out to your local Ulta store.

The “social brand” just hit Ulta shelves Friday (as in 300 retails stores, across 48 states, 57 items from the full line) and it’s rolled out a really impressive lineup of “Trend in 10” color kits, completely ingenious “all-in-one-place” makeup boxes developed exclusively for the beauty store.

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“Our Julep Mavens are an integral part of our innovation team,” said Jane Park, founder and CEO of Julep Beauty. “We engage with them on everything from favorite beauty trends to what is frustrating about the products currently in their makeup bag. When we asked them where they shop for beauty, their overwhelming response was Ulta Beauty.”


Our favorite: The Glam It Up Box ($40), a completely easy-to-follow five-piece kit that contains a lip mousse, crème-to-powder shadow, buildable mascara, gel eyeliner pencil (all products are full-size, all last a very long time and the size of the box is perfect to stash in your desk drawer and whip out when you have to up your makeup game for a night out). 

The best part is there’s also a doable step-by-step guide that anyone can understand and follow to create a look that’s seriously glam-squad level—no more than 10 quick minutes required.

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