Pat McGrath Is Bringing an Iconic Brand Back to the U.S.

Some brands launch and disappear from various markets and no one notices. But Max Factor is not one of them—the iconic brand, which was founded in 1909 but then left the U.S. in 2009—is coming back to American shelves with an essentials collection created by none other than Pat McGrath.

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The capsule collection features four products: a high volume mascara, precision liquid eyeliner and two gorgeous satiny-matte nude lipsticks. In particular, we’re enamored with the jet-black liquid liner which features a unique flat felt tip that gets you the perfect cat's-eye flick. It’s safe to say, we’ll be rocking the nude lip, cat's-eye look a la Angelina Jolie all summer.

1 Comment
  • Sue Dorsett
    Posted on

    great to see Max Factor returning. I admit, it took me a while to miss this line within retailers, but Ms. McGrath should make a great return for an iconic brand.

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