Pat McGrath Is Bringing an Iconic Brand Back to the U.S.
By Carolyn Hsu |
Some brands launch and disappear from various markets and no one notices. But Max Factor is not one of them—the iconic brand, which was founded in 1909 but then left the U.S. in 2009—is coming back to American shelves with an essentials collection created by none other than Pat McGrath.
Show me what you've got! On August 1st, Max Factor is releasing a Limited Edition Capsule Collection in the U.S., starring all the essentials you need to create a MAJOR cat eye look: mascara and eyeliner, plus two shades of lipstick. Tag #MaxFactorUS with your most DIVINE cat eye with for a chance to have me repost your work ⚡️⚡️⚡️ xxPat
The capsule collection features four products: a high volume mascara, precision liquid eyeliner and two gorgeous satiny-matte nude lipsticks. In particular, we’re enamored with the jet-black liquid liner which features a unique flat felt tip that gets you the perfect cat's-eye flick. It’s safe to say, we’ll be rocking the nude lip, cat's-eye look a la Angelina Jolie all summer.