Kylie Jenner Just Dropped a New Eye Shadow Palette and It’s Gorgeous

A photo posted by King Kylie (@kyliejenner) on


If there’s one thing we know for sure about Kylie Jenner’s cosmetic line, it’s that her products sell out super fast. Whether you count yourself as a fan of the Kardashian-Jenner clan or are simply a straight-up beauty aficionado, you can’t ignore the big news Kylie Jenner just dropped on social media. The queen of the Lip Kit is expanding and just announced via her app (and Snapchat, Twitter and Instagram) that she’s adding a new bronze eye shadow kit to her insanely popular lipstick line…and surprise, it goes on sale tomorrow.

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A photo posted by King Kylie (@kyliejenner) on


The palette, named Kyshadow, is made up of bronze, browns, neutrals and an orange shade (named Citrine) that she credits for making the other colors pop. “I love bronze colors and browns,” Kylie says. “I’ve been using this palette every day for the past five or six months. Every Snapchat video, every Instagram, it’s been this palette. It’ been very hard to keep this a secret.” Her video announcement on her app is accompanied by a tutorial using the new palette with makeup artist Ariel Tejada recreating Jenner’s signature warm smoky eye.

A photo posted by King Kylie (@kyliejenner) on


The new bronze Kyshadow kit drops tomorrow at 3 p.m. (no word on pricing yet) and will no doubt be another sellout hit like her liquid lipstick kits. Kylie has also announced that two more eye shadow palettes have been created and set to release later this year. No word on when those will launch, but if you pay close attention to her social media feeds, you might be able to spot it in use. One can only marvel at the way she yields her makeup-selling powers on social media. It’s the stuff of legends. 

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