Free People Has Big Beauty News

Everyone’s favorite bohemian lifestyle brand is getting into the beauty business.

Free People just announced they’ll be rolling out a very comprehensive beauty and wellness collection on FreePeople.com this month (select retail stores will get in on the action at a later date). The category is completely new for the brand and will include skin care, cosmetics, wellness, hair care, and nails (for starters) and feature brands such as RMS, Love & Sage, Pai, The Beauty Chef, Moon Juice, Maya Chia, and more. The products will be cruelty-free, mostly all natural and organic and will include high-quality, effective ingredients, according to the company.

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“Free People is thrilled to introduce a new division focused on wellness and beauty,” said Free People’s senior beauty merchant, Jessica Richards, in a press release. “Each product was hand-selected with our customer in mind. As a go-to-lifestyle brand, Free People is excited to be a destination where customers can purchase specially curated beauty and wellness products to fit into their daily routine.”