Sephora Is Taking the Guesswork Out of Buying Fake Eyelashes Via This Free Launch
By Liz Ritter, Executive Editor |
When Sephora launched the Virtual Artist app in February, it pretty much changed the way the world shops for lip products. State-of-the-art 3D views, more than 3,000 shades, a virtual test run, never having to worry about throwing another not-so-you color in the trash? Total perfection.
Now, there’s even more good news as the company just added a new virtual try-on (it’s available for download now!) for false lashes. Now known as the Sephora Virtual Artist Lip & Lash Try On, the update is pretty serious: There’s more than 90 lash options, step-by-step live tutorials that are really, really easy to follow and you can now experience the try-on on right at your desktop.
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“Sephora Virtual Artist has been an unprecedented success, with Sephora clients trying on over 70 million lip shades digitally since launching earlier this year,” said Bridget Dolan, VP of Innovation, via a press release. “Live Tutorials are a revolutionary new way to learn new application techniques and trends, on your own face, one step at a time. The ability to leverage this exclusive augmented reality technology to mirror our Sephora store makeover experience on your own device is a game changer for our users.”