Kylie Jenner Just Spent the Entire Day in Public Without Makeup

The Kardashians make news for a lot of reasons, and one of the biggest topics on the list is, undeniably, makeup.

But today, Kylie Jenner made headlines for doing the exact opposite: Not wearing ANY makeup. As in in public. All day.

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According to People, the 18-year old spent yesterday, which she captioned “No makeup Tuesdays,” sans glam squad and sans filtered photos, documenting the experience on Snapchat. The shots showcased barefaced freckled skin and not even the slightest trace of shades from her lip line.

Can we count on this being a weekly occurrence that might strike up a bigger conversation around the #NoMakeup celebrity campaign? We can only hope.