Hollywood A-Listers Are Proving the Perm Trend Is Here to Stay

Photo Credits: Matt Winkelmeyer / Staff/ Getty Images

The natural curl, and even the perm, have made a big comeback as of late, and we love that it's now "cool" to rock the '80s look many women have steered clear of for decades.

The modern-day perm, which is now being called a "wave" or "new wave," scales back the level of curl (it's also not as harsh on the hair), making the result more of a beach-wave look than an '80s workout one. 

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Stylist and salon owner Ricky Pennisi says it's so powerful to see this look making its way back onto the scene. "I've always loved voluminous curls—they are full of movement and personality." 

One thing Pennisi says is super important when you get a wave: "Make sure your hair is fully hydrated. Wash your hair with a sulfate-free shampoo, which won't strip the natural oils in your hair that prevent frizz and hair damage. You can also use a diffuser to dry your hair, which will make your curls and waves bigger and bouncier. Then use setting spray with a frizz-fighting ingredients."

The latest celebrity sporting the retro style is Olivia Munn, who posted on Instagram yesterday that "her hair is so thick and heavy that she has a hard time getting body into it." So, she decided to get her first permanent wave, which was performed by celebrity hairstylist Kiley Fitzgerald, who's been quite a busy woman lately as more celebs are seeking her out for the new 'do.

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Other A-listers sporting the buzzworthy style lately are Emma Stone and Jaime King, who posted on Instagram that it's her "first perm since the 3rd grade." Scroll through to see some of our favorite looks.

First perm since the 3rd grade! 💋

A post shared by Jaime King (@jaime_king) on

Anyone wanna bring back the spiral perm with me?

A photo posted by Jenna Dewan Tatum (@jennaldewan) on


A photo posted by Gigi Hadid (@gigihadid) on

  • A.W.
    Posted on

    No no no! As someone who was a teenager in the 80s take my word for it, you are going down a dark path full of hair damage and high maintenance!!! Please don't bring back high maintenance hair, we don't have time for it!

  • Anonymous
    Posted on

    I've never thought to use Bounty. I usually use a t-shirt.

  • Alexandra
    Posted on

    Don't EVER, EVER, EVER towel dry!! honestly the worst thing you can do for your curly hair. The best thing to do is just squeeze the extra water off your hair but if you most use a bounty towel to gently remove water. Believe me I have worn my natural curls proudly for 46 yrs and swear by this method :).

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